In September 2014 the American Beverage Association, The Coca-Cola Company, Dr Pepper Snapple Group, PepsiCo, and the Alliance for a Healthier Generation announced a commitment to reduce beverage calorie consumption per person by 20 percent by 2025 nationwide and in 8-10 select communities. This report features baseline year estimates of per person beverage calorie consumption for each of the five BCI Communities selected to date. It also shows the changes in calorie consumption after the first partial year of implementation in the first two selected communities in Little Rock and Eastern Los Angeles.
Link: 2025 Beverage Calories Initiative: Communities Initiative Baseline Report & 2015 Update
Link to Detailed Methodology: Communities Initiative Detailed Methodology