Keybridge Releases Interactive Five-Year Progress Report on the McDonald’s-Healthier Generation 2013 Commitments

Keybridge Releases Interactive Five-Year Progress Report on the McDonald’s-Healthier Generation 2013 Commitments

May 14, 2019

In September 2013, McDonald’s began working with the Alliance for a Healthier Generation in a global effort to increase customers’ access to fruits, vegetables, low-fat dairy, and water and to help families make informed choices. McDonald’s made five commitments related to menu offerings, menu boards, packaging, and advertising directed to children to be implemented in 20 major markets by 2020. This interactive report features results from the final round of verification across all participating markets, which demonstrate that the 20 markets exceeded the 2018 milestone goals and will meet the 2020 implementation goals ahead of schedule.

Link: Five-Year Progress Report on 2013 Commitments (Interactive)
Link: Five-Year Progress Report (PDF) | Markets at-a-Glance (PDF)
Link: Detailed Methodology

Keybridge Releases Report on 2017 Progress toward the 2025 Beverage Calories Initiative Community Calorie Goal

Keybridge Releases Report on 2017 Progress toward the 2025 Beverage Calories Initiative Community Calorie Goal

November 28, 2018

In September 2014, the American Beverage Association, The Coca-Cola Company, Dr Pepper Snapple Group, PepsiCo, and the Alliance for a Healthier Generation announced a commitment to reduce beverage calorie consumption per person by 20 percent by 2025 nationwide and in 8-10 select communities. This report features 2017 estimates and change since baseline of per person beverage calorie consumption for each of the five BCI Communities selected to date.

Link: 2025 Beverage Calories Initiative: Report on 2017 Progress toward Community Calorie Goal

Link: Detailed Methodology

Keybridge Releases Report on 2017 Progress toward the 2025 Beverage Calories Initiative National Calorie Goal

Keybridge Releases Report on 2017 Progress toward the 2025 Beverage Calories Initiative National Calorie Goal

August 22, 2018

In September 2014, the American Beverage Association, The Coca-Cola Company, Keurig Dr Pepper (formerly Dr Pepper Snapple Group), PepsiCo, and the Alliance for a Healthier Generation announced a commitment to reduce beverage calorie consumption per person by 20 percent by 2025 nationwide. This report features 2017 estimates and percent change from baseline of per person beverage calorie consumption. The 2017 results demonstrated a 3-calorie decline in beverage calories per person per day versus the previous year, the strongest show of progress toward the national calorie goal since it was launched.

Link: 2025 Beverage Calories Initiative: Report on 2017 Progress

Link: Detailed Methodology

Keybridge Releases Report on 2016 Progress toward the 2025 Beverage Calories Initiative National & Community Calorie Goals

Keybridge Releases Report on 2016 Progress toward the 2025 Beverage Calories Initiative National & Community Calorie Goals

December 26, 2017

In September 2014, the American Beverage Association, The Coca-Cola Company, Dr Pepper Snapple Group, PepsiCo, and the Alliance for a Healthier Generation announced a commitment to reduce beverage calorie consumption per person by 20 percent by 2025 nationwide and in 8-10 select communities. This report features second-year estimates and percent change from baseline of per person beverage calorie consumption nationally and for each of the five BCI Communities selected to date.

Link: 2025 Beverage Calories Initiative: Report on 2016 Progress

Link: Detailed Methodology

Keybridge Releases Interactive Progress Report for the McDonald’s-Healthier Generation Partnership on a 2020 Commitment

Keybridge Releases Interactive Progress Report for the McDonald’s-Healthier Generation Partnership on a 2020 Commitment

September 28, 2017

Working with the Alliance for a Healthier Generation, McDonald’s pledged to fulfill five commitments aimed at increasing customers’ access to fruits, vegetables, water, 100% juice, and low-fat dairy products and helping families make more informed food choices. McDonald’s pledged to implement these actions in 20 major markets by 2020. This interactive report features results from 13 international markets where Keybridge verified McDonald’s progress toward the 2016 interim implementation goals.

Link: Executive Summary

Link: Complete Interactive Report on 2016 Progress

Link: Detailed Methodology