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The Challenge
- A major multi-sector trade association client sought to advocate for a substantial reinvestment in U.S. infrastructure systems by demonstrating the associated short-term and long-term economic benefits.
- The organization needed help conducting a macroeconomic modeling study on the impact of infrastructure investment. The study required developing detailed scenarios across various infrastructure systems and federal, state, local, and private funding sources.
- The organization sought assistance from an outside firm with a sophisticated understanding of infrastructure policy, demonstrated capacity to design and execute a state- and industry-level macroeconomic impact analysis, and the capability to present findings in a high-quality written report with compelling visuals.
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Our Solution
- Keybridge conducted a quantitative, bottom-up assessment of major infrastructure systems and estimated the amount of investment that would be required to achieve a state of good repair and expand or improve its capacity.
- We partnered with a leading university-based modelling group to translate our detailed scenarios and assumptions into state- and industry-specific economic impacts (e.g., employment, GDP growth, household income, and business investment). The headline output was a monetized ROI for infrastructure reinvestment.
- Based on the modeling results, Keybridge produced a highly visual written report aimed at federal policymakers, along with state-specific fact sheets that highlighted the local economic impacts and enhanced our client’s lobbying efforts.
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End Results
- Following positive reception of the initial study in 2019, the organization commissioned Keybridge to update the study in early 2021 to reflect the post-pandemic economic environment and new political landscape in which a major federal infrastructure spending package was in play.
- The organization used the updated report and state fact sheets to advocate for the bipartisan Infrastructure Investment and Jobs Act (IIJA), which was signed into law in November 2021.
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Keybridge offers data insights, econometric modeling, and policy support to help clients communicate the importance of investing in modern infrastructure and transportation systems.