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The Challenge
- A major multi-sector trade association client sought to develop a national innovation policy agenda representing their perspective on significant policy challenges inhibiting the ability of U.S. businesses to drive innovation.
- The organization needed help identifying common technology and innovation priorities across their diverse membership and developing substantive, evidence-based policy recommendations for a variety of high-priority issue areas.
- For this project, the organization required assistance from an outside firm with expertise in innovation and competitiveness policy and multi-stakeholder process management, as well as proven research capabilities and extensive experience with data analytics, visualization, and report writing.
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Our Solution
- Keybridge provided strategic guidance to help scope the policy focus areas and developed a membership survey to identify top technology and innovation issues and policy priorities.
- We conducted formative mixed-methods research for specific policy issues, developed charts and graphics to visualize key trends, and drafted the framing narrative and policy recommendations for the client’s innovation agenda.
- We managed a lengthy multi-stakeholder feedback process to fine-tune policy recommendations and build consensus among the client’s diverse membership.
- To help our client take the innovation agenda across the “last mile,” we worked with subject-matter experts to develop technology explainers that communicated complex concepts in plain language accessible to a lay audience. We also partnered with a communications and web design team to design digital and print reports.
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End Results
With Keybridge’s help, the client firmly established itself as a thought leader on U.S. innovation policy. Specifically, our client was able to:
- Demonstrate thoughtful, evidence-based engagement on the most critical technology and policy issues facing U.S. policymakers.
- Offer substantive policy recommendations that laid the foundation for advocacy efforts on innovation and technology issues with lawmakers and government officials.
- Publish highly polished web-based and print reports suitable for engaging with different audiences and contexts.
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Using our expertise on technology, workforce, and trade and regulatory issues, we help clients understand how policy proposals impact U.S. technology development and innovation leadership.